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In ALM business method An Analyst's Mind Companies Look at Each Other Again: The Supremacy of Face-to-Face Communication conversation analysis conversational moves Empathy and Active Listening Intercultural conversation management techniques Preparing for Negotiations like Professionals Sales Consulting strategic selling The Get-Ready Mindset: The Mental Approach of Professionals The Intercultural Negotiators’ Training

An Analyst’s Mind

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© Article translated from the book “Strategic Selling: Psicologia e Comunicazione per la Vendita Consulenziale e le Negoziazioni Complesse” (Strategic Selling: Psychology and Communication for Consulting Sales and Complex Negotiations) copyright Dr. Daniele Trevisani Intercultural Negotiation Training and Coaching, published with the author’s permission. The Book’s rights are on sale and are available. If you are interested in publishing the book in English, or any other language, or seek Intercultural Negotiation Training, Coaching, Mentoring and Consulting, please feel free to contact the Website on Intercultural Negotiation

__________

Today’s article is about the importance – for negotiators – of having an analyst’s mind to observe, analyse and understand what happens around them, grasping all meanings behind words and gestures.

The world of sales and marketing is made up of choices. 

As Mick notes, “the macro–marketing system is, to a large extent, the function of many micro marketing decisions made every day.” 

And, for every micro-decision, our mind must be prepared to carry out quick, sometimes even immediate, analyses. 

Complex selling can be considered as the function of many micro and macro behavioural and strategic skills (such as the ability to conduct a conversation, observe non-verbal details, doing scenario analysis, planning and creating projects and reports, etc.). 

The analyst’s mind does not stop at deskwork, but can be found in every contact, in every handshake, in every meeting and in every analysis. 

Nothing is overlooked. 

It also includes macro skills, such as the ability to carry out socio-economic analyses, to design complex plans, to process data, to carry out an entire scenario analysis and to set up a strategy. 

No one can expect to conclude deals or create complex projects without having, or developing, a deep analytical attitude or an “analyst’s mind“. 

An analyst always asks himself “why”. He notices signs and symptoms, develops hypotheses, looks for more information, researches, wants to understand. 

This attitude, called strategic empathy, includes different levels of understanding, a strategic attention to the client: 

  1. behavioural empathy (understanding all behaviours of the company/client, with whom we want to work and interact), 
  1. cognitive empathy (understanding how other people think), 
  1. emotional empathy (understanding other people’s emotional state),  
  1. relational empathy (understanding others’ relationships network). 

Let’s think about the opposite: 

  • we do not understand others’ behaviours and we cannot grasp their meaning, 
  • we do not understand the reasons of what is happening,  
  • we do not understand what role the other party is playing, 
  • we do not understand how other people think and we believe that they think exactly as we want them to think according to our logic. 

Let’s also imagine what it means to carry the burden of emotional insensitivity, the inability to grasp emotional nuances or to understand if the person we are dealing with is sad or happy.  

Let’s imagine what it means to be indifferent to how and why the person in front of us reacts to a choice – or to some aspects of the project we are developing – in a certain way, instead of another, without being able to understand what worries him/her, or what interests him/her. 

And again, let’s think about the problem of cultural gaffes that can offend a foreign executive, whose position is extremely important for the success of the deal. 

Another major issue concerns the insensitivity towards the decision-making framework, the power relationships, the power matrix, the risk of not understanding whether we are dealing with a real decision maker or with a simple emissary, an influencer, or with someone who has no power. Wasting time is not pleasant for anyone. 

the lack of an analyst’s mind can lead us to lose sight of people and corporate roles that we should involve in projects, even though we are completely neglecting them, and, even worse, to take inter-relationships for granted, for example we do not understand that there is a gravity centre (key concepts and people) in every purchase, in every decision. 

A large part of complex negotiations consists in “attracting” decision-making gravity centres, and in the ability to manage personal meetings and develop human relationships. 

In this difficult world, only knowledgeable people and people who have an “analyst’s mind” can penetrate hostile systems, identifying priorities and the “moves sequence” that can help them shift the decision-making balance in their favour. 

People who have an analyst’s mind ask the following questions:  “Why are you saying this?”, “Why are you saying this now?”, “What lies behind this question?”, “Why is Dr. X… not present at this meeting, while he was present at the other one? “,” For what reasons could they say no to us? “,” What unique products can we offer? “. Obviously, there are many other questions, but they are never stereotyped, never the same. 

For complex projects, an overview ability is needed to understand all relationship systems. 

grasping the meaning of a macro-project, understanding when it’s time to have a meeting, identifying what critical information are needed (Info-Gap) and examining negotiation’s micro-details are all part of the overview skills. 

Micro-analysis skills are equally essential (e.g. understanding how a phone call, a meeting, a handshake, a glance or a gesture is managed). After that, we can focus again on macro-details and, when needed, rethink an entire strategy. 

In other words, business successes depend not only on great strategies, but also on the ability to achieve results in every single sale and become proficient in every single conversation that is part of the sales line. 

The sales’ action line, as well as the action line of negotiations, require specific sensitivity: we must be sensitive to “holistic” communication, where every action, behaviour, or non-action has a meaning. 

We must develop and improve this sensitivity through daily practice, contact after contact, negotiations after negotiations, meeting after meeting, phone call after phone call, etc. 

This ability is useful in any situation and can help us understand the place where we must park near the client company, if we must open the door to someone or not, if we must offer a coffee or a gift, etc. 

Strategic sales and complex negotiation professionals have a way of working that is also a way of being. 

Corporate titans and small businesses must continuously face “moments of truth” in their Business-to-Business negotiations with distributors, suppliers, sales networks, corporate buyers, such as face-to-face meetings, discussions, emails, presentations, answers to questions, etc. 

For each of them taking care of their relationship skills and of their personal skills of analysis and communication is essential and can help them develop large projects and important sales. 

"Strategic Selling" by Daniele Trevisani

© Article translated from the book “Strategic Selling: Psicologia e Comunicazione per la Vendita Consulenziale e le Negoziazioni Complesse” (Strategic Selling: Psychology and Communication for Consulting Sales and Complex Negotiations) copyright Dr. Daniele Trevisani Intercultural Negotiation Training and Coaching, published with the author’s permission. The Book’s rights are on sale and are available. If you are interested in publishing the book in English, or any other language, or seek Intercultural Negotiation Training, Coaching, Mentoring and Consulting, please feel free to contact the Website on Intercultural Negotiation

__________

For further information see:

TAGS:

  • ALM business method
  • acting like professionals
  • active training
  • achieving results
  • awareness of one’s role in negotiation
  • Best coach in intercultural communication in the world
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  • Effective intercultural negotiation techniques
  • face-to-face communication
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  • low-context cultures
  • negotiating rules
  • negotiation preparation
  • negotiator’s emotional awareness
  • negotiator’s growth
  • open communication
  • physical and mental energies
  • Strategic Selling
  • strategic spirit
  • strategic negotiations
  • think like professionals
  • transparent communication
  • What are the 5 stages of negotiation?
  • What is effective intercultural negotiation?
  • What is intercultural negotiation?
  • winning relationships
  • working on attitudes
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  • World’s most famous expert in intercultural communication
  • World’s most famous expert in intercultural negotiation
  • self-knowledge
  • knowledge of others
  • ways of relating
  • an analyst’s mind
  • micro and macro behavioural and strategic skills
  • strategic empathy
  • strategic attention to the client
  • behavioural empathy
  • cognitive empathy
  • emotional empathy
  • relational empathy
  • power matrix
  • decision-making gravity centres
  • identifying critical information
  • sales’ action line
by
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In ALM business method Companies Look at Each Other Again: The Supremacy of Face-to-Face Communication conversation analysis Intercultural conversation management techniques Preparing for Negotiations like Professionals Sales Consulting strategic selling The Intercultural Negotiators’ Training

Companies Look at Each Other Again: The Supremacy of Face-to-Face Communication

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© Article translated from the book “Strategic Selling: Psicologia e Comunicazione per la Vendita Consulenziale e le Negoziazioni Complesse” (Strategic Selling: Psychology and Communication for Consulting Sales and Complex Negotiations) copyright Dr. Daniele Trevisani Intercultural Negotiation Training and Coaching, published with the author’s permission. The Book’s rights are on sale and are available. If you are interested in publishing the book in English, or any other language, or seek Intercultural Negotiation Training, Coaching, Mentoring and Consulting, please feel free to contact the Website on Intercultural Negotiation

__________

Today, I would like to talk about the increasing importance of face-to face communication and the supremacy of the human factor in negotiations, that force us to analyse our interlocutor’s mental framework and to create helping and winning relationships with our clients.

The mental approach of professional communicators and negotiators is completely focused on the objectives that must be achieved through the evaluation of the interlocutors’ mental framework. 

Nobody can talk to a wall. Professional communicators, salespeople and negotiators talk “with” someone, they have to deal or negotiate “with” someone. They must understand how the other person thinks. 

As an expert in Senior Sales Coaching, Antonio Greci, argues: 

  1. Strategic Selling is a way of being. 
  2. Strategic Selling is not a procedure. 
  3. Strategic Selling professionals can be recognized by the fact that they listen deeply. 
  4. The main talent of those who practice Strategic Selling is to be naturally empathetic. 

The presence of “other people” therefore forces us to become analysts and to understand: 

  1. if we are dealing with a person or company who has a strong propensity to plan or not;
  2. if our interlocutor is looking for a quick and immediate remedy, moved by urgencies, or if he/she is in no hurry; 
  3. if we are dealing with materialistic or narrow-minded people or with deeply humane people; 
  4. if we are working with someone looking for a pure personal advantage or with someone who’s looking for his/her company advantage, or a mix of both;
  5. which benefits our counterpart seeks for himself/herself and which benefits he/she seeks for his/her company. 

It is equally essential to understand if there is only the possibility to sell a single product or if – on the contrary – we will be able to create the conditions to become a continuous and trusted supplier, the multi-year partner of a customer with whom we are going to create long-term projects. 

Some clients act instinctively, even irrationally, other clients think with cold logic. 

Concerning all these variables, we cannot take the buyer’s psychology for granted. Each buyer possesses a psychological profile to frame. 

In fact, we can deal with non-planning-oriented people, whose time perspective is limited to the day after, or with long-term oriented people, who work not only for themselves, but also for those who will follow them in the company and in life. 

The former do not ask themselves what the long-term consequences of their choices will be. The latter do. 

Negotiation can be considered as a meeting with human variety. 

We need to get into the right mindset to deal with any kind of mentality, to meet any kind of attitude, culture and values. Otherwise, we would be able to negotiate only with a certain type of customers and not with others. This concept of “communicational stretching” helps us being effective with different types of customers. Here lies the flexibility of professional communicators and negotiators. 

A gear manufacturer who wants to sell products to a machine manufacturer certainly cannot think of resorting to television advertising in prime time, “aiming” at 10 million viewers, hoping to find among them 3 or 4 important decision makers, like purchasing managers and executives of that company.  

Every business can take two main paths:   

  1. advertising communications, which is often expensive, conformed and based on enormous budgets. It is the result of a mirage made of useless senseless sparkles; and   
  1. – especially in Business to Business – the choice to train as professionals in the field of interpersonal negotiations and human meetings, made of real people.  

For most companies and organizations, it makes no sense to invest in a large-scale advertising. We need to learn how to get the attention of decision makers. A more focused approach is needed.  

Advertising is not useless, it is a tool used in very specific cases, but it should not be confused with communication in a broad sense. They are two legs with which companies run: the leg of advertising is often beautiful and massaged, while the leg of human communication and negotiation is usually amputated.  

We are surrounded and pestered by advertisements, by messaging technologies, to the point of nausea. We have been filled with lies and empty promises, and we do not trust anything and anyone anymore, but we have good reason to be tired.  

For this reason, the importance of the human factor and the human encounter started growing again: looking into each other’s eyes, wanting to understand who we are dealing with, has become essential to build projects that really matter. 

The business of the future is the result of projects that companies carry out together with other companies, through people in flesh and blood. This is the return of human supremacy. 

Working in partnership with customers is a challenge. It means building tailor-made projects for customers from the beginning, having the ability to offer uniqueness, specific advice, quality and, above all, “added relational value” that makes the difference between us and others. 

The world of face-to-face business human meetings is more “real” than advertising and much more frequent for small, medium and large companies. Since it is a daily occurrence, it is essential for companies to train on this topic. 

The fate of projects destined to change entire companies and the future of their staff and families is decided by the skills of a few people in a few hours of negotiation. 

There, on the “stage” of sales and negotiations, the fate of companies is at stake, but, whatever happens, we want to remain on this “stage”.  

"Strategic Selling" by Daniele Trevisani

© Article translated from the book “Strategic Selling: Psicologia e Comunicazione per la Vendita Consulenziale e le Negoziazioni Complesse” (Strategic Selling: Psychology and Communication for Consulting Sales and Complex Negotiations) copyright Dr. Daniele Trevisani Intercultural Negotiation Training and Coaching, published with the author’s permission. The Book’s rights are on sale and are available. If you are interested in publishing the book in English, or any other language, or seek Intercultural Negotiation Training, Coaching, Mentoring and Consulting, please feel free to contact the Website on Intercultural Negotiation

__________

For further information see:

TAGS:

  • ALM business method
  • acting like professionals
  • active training
  • achieving results
  • awareness of one’s role in negotiation
  • Best coach in intercultural communication in the world
  • Best coach in intercultural facilitation in the world
  • Best coach in intercultural negotiation in the world
  • Best world consultant in intercultural communication
  • Best world consultant in intercultural negotiation
  • Best world expert in intercultural communication
  • Best world expert in intercultural negotiation
  • Best world trainer in intercultural communication
  • Best world trainer in intercultural negotiation
  • book on intercultural communication
  • book on intercultural negotiation
  • book on strategic selling
  • breaking the barriers of incommunicability
  • building relationships
  • communication difficulties
  • communication skills
  • communication skills acquisition
  • Communication techniques intercultural communication
  • Communication techniques intercultural negotiation
  • communication training
  • conversational skills
  • creative strategies
  • cross cultural communication
  • cross cultural misunderstanding
  • cross-cultural adaptation
  • cultural systems
  • dialogue between companies
  • different cultural approach
  • different cultural context
  • direct line of communication
  • disagreements
  • Effective intercultural negotiation techniques
  • face-to-face communication
  • fighting spirit
  • front-line communication
  • Get-Ready Mind Set
  • helping relationships
  • high-context cultures
  • How cultural differences affect negotiations?
  • How does culture influence negotiation?
  • Human Potential
  • intercultural communication
  • intercultural communication book
  • Intercultural communication books
  • Intercultural Communication Coaching
  • intercultural communication pdf
  • Intercultural Communication Trainers
  • Intercultural Communication Training
  • Intercultural conversation management techniques
  • Intercultural Negotiation
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  • intercultural negotiation definition
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  • Intercultural Negotiation in International Business
  • Intercultural Negotiation Mentoring
  • intercultural negotiation PDF
  • Intercultural Negotiation Process
  • Intercultural Negotiation Strategies
  • Intercultural Negotiation Timing
  • intercultural negotiation training
  • intercultural training
  • Intercultural Training Consultants
  • know-how
  • leadership
  • low-context cultures
  • negotiating rules
  • negotiation preparation
  • negotiator’s emotional awareness
  • negotiator’s growth
  • open communication
  • physical and mental energies
  • Strategic Selling
  • strategic spirit
  • strategic negotiations
  • thinking like professionals
  • transparent communication
  • What are the 5 stages of negotiation?
  • What is effective intercultural negotiation?
  • What is intercultural negotiation?
  • winning relationships
  • working on attitudes
  • working on skills
  • World’s most famous expert in intercultural communication
  • World’s most famous expert in intercultural negotiation
  • interlocutor’s mental framework
  • human value
  • human factor
  • getting the attention of decision makers
  • focused approach
  • face-to-face business human meetings
  • offering uniqueness
  • offering quality
  • offering advice
  • offering added relational value
  • advertising
  • creating the conditions to become a long trusted supplier
  • different mindset
  • different mentality
by
Leggi di più
In ALM business method conversation analysis Emotion Management in Intercultural Negotiation Empathy and Active Listening Intercultural conversation management techniques Preparing for Negotiations like Professionals Sales Consulting strategic selling The Get-Ready Mindset: The Mental Approach of Professionals The Intercultural Negotiators’ Training

The Get-Ready Mindset: The Mental Approach of Professionals

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© Article translated from the book “Strategic Selling: Psicologia e Comunicazione per la Vendita Consulenziale e le Negoziazioni Complesse” (Strategic Selling: Psychology and Communication for Consulting Sales and Complex Negotiations) copyright Dr. Daniele Trevisani Intercultural Negotiation Training and Coaching, published with the author’s permission. The Book’s rights are on sale and are available. If you are interested in publishing the book in English, or any other language, or seek Intercultural Negotiation Training, Coaching, Mentoring and Consulting, please feel free to contact the Website on Intercultural Negotiation

__________

In the following article I would like to introduce the concept of the “Get-Ready Mindset”, explaining the importance of an adequate preparation both on self-analysis and on the analysis of other people’s way of thinking and behaviours.

It is not easy explaining in a few words what the Get-Ready Mindset is, but I will try to do so by using a metaphor: it is the preparation work that boxers, karateka, or kickboxers do before facing an important match. 

This preparation consists of studying the opponent’s moves, analysing the videos of his/her fights and any possible material concerning him/her, such as what fighting styles he/she may know, his/her masters, his/her preferences, his/her previous defeats , who defeated him/her and how, what are his/her winning strokes, with whom he/she trains, etc.. It includes studying his/her resume, his/her history and the way he/she moves, searching for his/her strengths and weaknesses. 

After having analysed the “other”, it’s time to analyse ourselves:  

  • what are my strengths?  
  • What can I do to improve myself?  
  • Is improving a certain aspect of myself useful or useless?  
  • On what specific development should I focus for that meeting? And how do I convert all this into a training plan? 

We then proceed with building specific combat strategies and techniques. We create a road map, test the progresses made and the state of preparation on the ring with sparring partners. 

This training is related both to fundamental skills (strength, endurance, speed) and to specific techniques. No detail must be overlooked. 

This preparation combines strategy with hard daily gym training, made up of sweat and fatigue, so as to automate the techniques that are going to be used in the match. The best schools do not disregard athletes’ mental training, but they work on focusing and relaxation techniques and on the search for the most profitable mental state, which keeps away the “background mental noises” allowing athletes to be at their best. 

In fact, in every meeting, as I have been able to highlight in the intercultural negotiation field, it is important to know how to keep the background mental noises out of the arena, the retro-thoughts that can weaken us, making us lose tactical clarity of mind and situational awareness (Mental Noise Theory). 

In companies, as well as in sports, one must not rely on destiny or on the hope of being lucky, but on preparation, because that is the only way to strengthen ourselves, to rise to the challenge and to be able to face it. 

And again, a lot of sparring, simulation and training activities must be combined with the indispensable courage that facing challenges that can be lost takes.  

Sales and negotiation in complex environments require specific trainable skills: strategic analysis and communication psychology. In other words, high-level skills. Nothing that can be stereotyped or memorized. 

Just as the fighter prepares himself/herself in the gym, the negotiator can prepare himself/herself through role-playing and simulations. Just as the fighter analyses his/her opponent, mapping his/her strengths and weaknesses, companies can do the same to be ready for strategic meetings. 

We will explore each of these topics in detail. Effective preparation for strategic sales and complex negotiations concerns some very important points: 

  1. The inner will to adopt a consultative approach, with all its consequences: consultancy behaviours, an analytic attitude and a strong psychological and communicational training that can support one’s methods and actions; 
  1. the self-knowledge:  the knowledge of one’s strengths and weaknesses, combined with the full awareness of the value mix that a person, or a company, can create for customers or stakeholders, with whom they must deal; 
  1. the knowledge of “others”: their vulnerabilities, their decision-making mechanisms, their balances and imbalances, their dissonances, the problems that can create a state of need or necessity in them, the drives and tensions capable of triggering them to purchase, while bringing us to the positive closing of a negotiation; 
  1. the spaces, options and ways of relating that lead to success, the traps that can cause our failure, the pitfalls, the lines of action and the sense of the “journey”, that must be undertaken to reach the goal by building the right path, step by step. 

"Strategic Selling" by Daniele Trevisani

© Article translated from the book “Strategic Selling: Psicologia e Comunicazione per la Vendita Consulenziale e le Negoziazioni Complesse” (Strategic Selling: Psychology and Communication for Consulting Sales and Complex Negotiations) copyright Dr. Daniele Trevisani Intercultural Negotiation Training and Coaching, published with the author’s permission. The Book’s rights are on sale and are available. If you are interested in publishing the book in English, or any other language, or seek Intercultural Negotiation Training, Coaching, Mentoring and Consulting, please feel free to contact the Website on Intercultural Negotiation

__________

For further information see:

TAGS:

  • ALM business method
  • act like professionals
  • active training
  • achieving results
  • awareness of one’s role in negotiation
  • Best coach in intercultural communication in the world
  • Best coach in intercultural facilitation in the world
  • Best coach in intercultural negotiation in the world
  • Best world consultant in intercultural communication
  • Best world consultant in intercultural negotiation
  • Best world expert in intercultural communication
  • Best world expert in intercultural negotiation
  • Best world trainer in intercultural communication
  • Best world trainer in intercultural negotiation
  • book on intercultural communication
  • book on intercultural negotiation
  • book on strategic selling
  • breaking the barriers of incommunicability
  • communication difficulties
  • communication skills
  • communication skills acquisition
  • Communication techniques intercultural communication
  • Communication techniques intercultural negotiation
  • communication training
  • conversational skills
  • creative strategies
  • cross-cultural communication
  • cross-cultural misunderstandings
  • cross-cultural adaptation
  • cultural systems
  • dialogue between companies
  • different cultural approach
  • different cultural context
  • direct line of communication
  • disagreements
  • Effective intercultural negotiation techniques
  • face-to-face communication
  • fighting spirit
  • front-line communication
  • Get-Ready Mind Set
  • helping relationships
  • high-context cultures
  • How cultural differences affect negotiations?
  • How does culture influence negotiation?
  • Human Potential
  • intercultural communication
  • intercultural communication book
  • Intercultural communication books
  • Intercultural Communication Coaching
  • intercultural communication pdf
  • Intercultural Communication Trainers
  • Intercultural Communication Training
  • Intercultural conversation management techniques
  • Intercultural Negotiation
  • Intercultural negotiation books
  • Intercultural Negotiation Coach
  • Intercultural Negotiation Coaching
  • Intercultural Negotiation Communication
  • Intercultural Negotiation Consultant
  • Intercultural Negotiation Consulting
  • Intercultural Negotiation Counselling
  • intercultural negotiation definition
  • Intercultural negotiation exercises
  • Intercultural Negotiation in International Business
  • Intercultural Negotiation Mentoring
  • intercultural negotiation PDF
  • Intercultural Negotiation Process
  • Intercultural Negotiation Strategies
  • Intercultural Negotiation Timing
  • intercultural negotiation training
  • intercultural training
  • Intercultural Training Consultants
  • know-how
  • leadership
  • low-context cultures
  • negotiating rules
  • negotiation preparation
  • negotiator’s emotional awareness
  • negotiator’s growth
  • open communication
  • physical and mental energies
  • Strategic Selling
  • strategic spirit
  • strategic negotiations
  • think like professionals
  • transparent communication
  • What are the 5 stages of negotiation?
  • What is effective intercultural negotiation?
  • What is intercultural negotiation?
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In ALM business method conversational moves Preparing for Negotiations like Professionals Sales Consulting strategic selling The Intercultural Negotiators’ Training

Preparing for Negotiations like Professionals

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© Article translated from the book “Strategic Selling: Psicologia e Comunicazione per la Vendita Consulenziale e le Negoziazioni Complesse” (Strategic Selling: Psychology and Communication for Consulting Sales and Complex Negotiations) copyright Dr. Daniele Trevisani Intercultural Negotiation Training and Coaching, published with the author’s permission. The Book’s rights are on sale and are available. If you are interested in publishing the book in English, or any other language, or seek Intercultural Negotiation Training, Coaching, Mentoring and Consulting, please feel free to contact the Website on Intercultural Negotiation

__________

In the following article we are going to introduce the importance of negotiation preparation, focusing on professional training.

In the business field there is a lot of confusion about what training is. Some people think that it is possible to prepare negotiators and salespeople through a couple of hours of theoretical lessons based on abstract theories and concepts, relying on university professors who have never sold anything in their life. 

Others rely on people who make them walk on fire, telling them that this will lead them to dominate the universe, with the practical effect of burning their feet, or drag them into sales meetings where they will have to sing and dance like poor delusional morons. 

Others rely on renowned consulting firms to carry out their assignments, hoping to solve the problem (since they have got trained negotiators and salesmen) by turning to alleged Gurus who show sparkling slides, effective phrases, authors with exotic and famous names. Useful, but insufficient. 

Others focus on the “do-it-yourself” method, making young people flank with senior sellers, without filters, with the practical effect of propagating and disseminating all their mistakes for generations and generations. 

A strong “awareness” is more needed, than a classic training, something that goes beyond stereotyped rules, for example:

  • learning to observe how we react to other people’s communications and how our internal dialogue works; 
  • understanding how to examine a conversation and grasp its strategic moves;
  • preparing to be an analyst. 

Serious training is a very strong form of learning. It starts with a self-analysis that no PowerPoint can replace, and allows us to come to terms with who we really are. 

Unlike those seminars held by “training shops”, a good deep coaching (personal coaching or team coaching) can help the person and the team to pay attention to what previously eluded them, and this has nothing to do with a classic training. 

We need to help people to act like professionals, to “think” like professionals. The search for Human Potential, hidden in every person, is neither easy nor immediate, and we all know it very well. But, sometimes, we look for shortcuts that do not exist. 

There are many situations in which communication changes things. 

We can have a job interview, that can represent a turning point in life, where we have to show who we are and prove what we are worth. 

The effects of every word and every gesture will be decisive. 

Effective communication can also solve the problem of finding a financier for a project, or make a dream come true. 

Many situations, one common denominator: the result of communication and negotiation activities changes life. Facing this intriguing world requires the examination of many variables. But let’s first look for a common trait and reflect on the few certainties we have. 

A first basic awareness is the need for great seriousness in those who work in the world of communication and complex negotiation: being aware of the fact that professional changes – changing-life effects – depend on the results of strategic negotiations. 

If negotiations are well managed, they can lay the foundations for a better future. On the contrary, if they are badly managed, they can cause enormous damage. 

A second certainty is related to the fact that a specific training is needed to communicate well. As a matter of fact, negotiations require a mental preparation: we must use all our mental resources, managing negotiations as professional and strategic activities (mental approach of the Get-Ready Mind Set), without neglecting any detail. 

A third certainty is linked to the need of taking care of the seller’s (negotiator or communicator) “machine”, even before worrying about its external performance. A person who’s feeling well, full of physical and mental energies, will have an excellent chance of expressing his/her communicative potential as well. Conversely, a physically debilitated or exhausted person, who’s also psychologically tired or feels out of place, will only make continual mistakes. 

As an important Italian psychologist and advisor, coach of the Italian national freediving team and freediving world champion, points out: “when you “immerse yourself” in relationships and negotiations you come into contact with yourself and your own subconscious, as a free diver does. 

Reasonable or unreasonable fears, conscious or subconscious anxieties or inconsistencies may emerge. 

If they block us, slow us down, we will suffer many negative effects. 

On the contrary, a person who keeps working deeply on himself/herself can “dive” safely both in water and in the most difficult negotiation, keeping his/her composure, despite the difficult environment, without losing his/her emotional awareness. 

"Strategic Selling" by Daniele Trevisani

© Article translated from the book “Strategic Selling: Psicologia e Comunicazione per la Vendita Consulenziale e le Negoziazioni Complesse” (Strategic Selling: Psychology and Communication for Consulting Sales and Complex Negotiations) copyright Dr. Daniele Trevisani Intercultural Negotiation Training and Coaching, published with the author’s permission. The Book’s rights are on sale and are available. If you are interested in publishing the book in English, or any other language, or seek Intercultural Negotiation Training, Coaching, Mentoring and Consulting, please feel free to contact the Website on Intercultural Negotiation

__________

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In ALM business method strategic selling The Intercultural Negotiators’ Training

Communication, Sales Consulting and Complex Negotiations

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© Article translated from the book “Strategic Selling: Psicologia e Comunicazione per la Vendita Consulenziale e le Negoziazioni Complesse” (Strategic Selling: Psychology and Communication for Consulting Sales and Complex Negotiations) copyright Dr. Daniele Trevisani Intercultural Negotiation Training and Coaching, published with the author’s permission. The Book’s rights are on sale and are available. If you are interested in publishing the book in English, or any other language, or seek Intercultural Negotiation Training, Coaching, Mentoring and Consulting, please feel free to contact the Website on Intercultural Negotiation

__________

Communication and negotiation are very delicate areas of human existence. Successes and failures, victories and falls, as well as the possibility of making dreams and ideals come true, depend on communication skills and that’s why the following articles will revolve around the tools for building our future: communication, strategic selling and complex negotiations.

Our desires, our human and professional aspirations – the ideas we would like to realize – our own life projects, etc. are all linked to this often-unexpressed ability to communicate, a latent skill, a flower to be made bloom. A skill that we rarely cultivate and study. 

It represents one of the most precious power of human nature: being able to express and share feelings, ideas, thoughts, visions, dreams, projects. 

Here below I would like to make a few examples related to the vital importance of communication skills: 

  • a diplomat or an officer have the lives of thousands of people on their shoulders when negotiating peace; peace and war have always been linked to misunderstandings, lack of communication, negotiation successes or failures; 
  • when an executive negotiates a decisive sale, he/she builds the company’s future; in fact, it also influences the future of the families of those who work in the company. His every move, his every action will have a consequence. 

The vital importance of these skills is not a metaphor, it is something tangible, real. We bumped into it in every job interview, where we were more or less good at presenting our strengths, more or less good at understanding who or what others were looking for, and why. 

The negotiation work is certainly not limited to the business level. 

The importance of communication skills can also alter (for better or for worse) the course of one’s love life; it can bring us closer to the people we love, or create distance, it can generate understanding or misunderstanding, passion or sadness, joy or pain. 

On one hand, good communication can give life to friendships and relationships that last a lifetime, but, on the other hand, bad communication determines the malfunction or irreparable breakdown of human and professional relationships. 

For every human being, the ability to communicate emotions, to open up to others, without letting these emotions being suffocated in an inner mental rumination, is a main factor of physical and mental health. 

Communication skills can even determine life and death, such as in military negotiations or for hostages’ release operations. 

In the business field, the abilities to analyse, present and listen are the core of every sales and partnership project and the heart of every complex negotiation. 

In this context, details also matter, for example: 

  • understanding who the real decision makers are, can change the life of a company; it may or may not let you win a competition, a tender, or the heart of a key customer; 
  • a typing error in an offer’s crucial point can produce a sense of carelessness and raise evaluation barriers, making the sale more difficult; but again… 
  • being distracted in the listening phase can make us lose important “signals” expressed by the interlocutor; 
  • catching or not catching a glance or a facial expression of approval or disapproval is also crucial. 

Concerning negotiations and human relationships, It is an exceptional achievement to understand each other, break the barriers of incommunicability, find ways to achieve cooperative success, and grow together. 

In fact, communicators, professional negotiators, salespeople, represent an active part of society and “put many things into motion”. Without them, companies cannot live. 

A company, where there is no one capable of selling, is a company on the edge of the abyss. All salaries come from a single source: sales. 

We must therefore prepare ourselves: the key is to develop our communication skills and support others’ growth. 

Communication skills must become a real asset (strategic resource) and not a weakness to be covered by discounts, rebates, humiliations, concessions and losses. 

This is why we must act with a fighting and strategic spirit, with a ready and resolute mind – an analyst’s mind – and “legs” ready to meet people everywhere. 

An ancient phrase, expressed by a Japanese Samurai, offers us a beautiful representation, which explains this attitude in a few words: 

Kenshin said: “Fate is in heaven, the armour is on the chest, the result is in the feet” (from the work “Cleary, Thomas. The Mind of the Samurai” by Adachi Masahiro, written from 1780 to 1800) 

The words of Samurai Masahiro help us understand that there are many areas of life that we cannot dominate, and others that are in our hands and that we must manage both personally and as a team. 

Kenshin’s “paradise” refers to global scenarios, for example the choices of the competitors, our armour is our preparation, our feet are the actions we choose to adopt. 

To conclude, we must absorb the fighting spirit proposed by Masahiro and adapt it to our purposes and our profession. 

There is no doubt that operating in sales today means having courage.

The courage of someone who goes out with a suitcase to win over a customer. 

The courage of those who face the world, of those who enter different cultures, new and unknown companies, of those who fight against stronger, more funded or powerful competitors, the courage of those who move on the front line. 

And even greater courage is needed to direct people, standing beside those men and women who work in the front line, especially in times of difficulty and greater need. 

This is leadership. This is a way of life. 

Negotiation is certainly a difficult game, but not a gamble. Serious negotiation never aims to produce free damage to the counterpart, but it is based on building “helping relationships”, that create value for all, and “winning relationships“, that benefit both parties. 

This also applies to marriage, where two people succeed in setting their own spaces of freedom for personal interests (sports, culture, gardening, travel, etc.), without letting marriage become a cage, but rather a springboard that can give power to both. 

This also applies to companies, when, thanks to a good negotiation, a project emerges, that no one, alone, would have been able to create. 

No result, however, is achieved by magic. We need negotiation activities and painstaking work to clarify roles, and roles boundaries. Relationships must be cultivated if we want to reap the fruit of our labour. 

In our everyday life we can negotiate consciously or unconsciously: for example, deciding which film to watch with friends can be considered a negotiation. In projects between companies, negotiation takes on an amplified, enormous importance, and can last for months. Months during which we must never loose our focus on the result. 

These needs require adequate training. 

Communication starts from a main need: the need to enter a relationship, to get in contact with someone or something, and – for those who work with negotiation on a professional level – preparing as professionals is the least that can be done. 

We have been negotiating since we were born, and we will do so for our entire life. 

"Strategic Selling" by Daniele Trevisani

© Article translated from the book “Strategic Selling: Psicologia e Comunicazione per la Vendita Consulenziale e le Negoziazioni Complesse” (Strategic Selling: Psychology and Communication for Consulting Sales and Complex Negotiations) copyright Dr. Daniele Trevisani Intercultural Negotiation Training and Coaching, published with the author’s permission. The Book’s rights are on sale and are available. If you are interested in publishing the book in English, or any other language, or seek Intercultural Negotiation Training, Coaching, Mentoring and Consulting, please feel free to contact the Website on Intercultural Negotiation

__________

For further information see:

TAGS:

  • ALM business method
  • active training
  • achieving results
  • awareness of one’s role in negotiation
  • Best coach in intercultural communication in the world
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  • Best coach in intercultural negotiation in the world
  • Best world consultant in intercultural communication
  • Best world consultant in intercultural negotiation
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  • Best world trainer in intercultural negotiation
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  • book on strategic selling
  • breaking the barriers of incommunicability
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  • cross cultural communication
  • cross cultural misunderstanding
  • cross-cultural adaptation
  • cultural systems
  • dialogue between companies
  • different cultural approach
  • different cultural context
  • direct line of communication
  • disagreements
  • Effective intercultural negotiation techniques
  • face-to-face communication
  • fighting spirit
  • front-line communication
  • helping relationships
  • high-context cultures
  • How cultural differences affect negotiations?
  • How does culture influence negotiation?
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  • negotiation preparation
  • negotiator’s emotional awareness
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  • Strategic Selling
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  • strategic spirit
  • transparent communication
  • What are the 5 stages of negotiation?
  • What is effective intercultural negotiation?
  • What is intercultural negotiation?
  • winning relationships
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  • working on skills
  • World’s most famous expert in intercultural communication
  • World’s most famous expert in intercultural negotiation
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In ALM business method Non-Verbal Intercultural Communication

Non-Verbal Intercultural Communication (part 2)

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© Article translated from the book “Negoziazione interculturale, comunicazione oltre le barriere culturali” (Intercultural Negotiation: Communication Beyond Cultural Barriers) copyright Dr. Daniele Trevisani Intercultural Negotiation Training and Coaching, published with the author’s permission. The Book’s rights are on sale and are available for any Publisher wishing to consider it for publication in English and other languages except for Italian and Arab whose rights are already sold and published. If you are interested in publishing the book in English, or any other language, or seek Intercultural Negotiation Training, Coaching, Mentoring and Consulting, please feel free to contact the author from the webstite www.danieletrevisani.com 

__________

In this second part I would like to continue talking about non-verbal communication and its characteristics, this time focusing on training, sensory perception, personal look and colour, while explaining the importance of identifying assonances and dissonances between verbal and non-verbal language.

Training

Training on the use of paralinguistic elements means learning the strategic use of pauses and tones. It includes many repertoires of theatrical and actor techniques, such as the Stanislavskij method, probably the only one truly capable of transforming expressive behaviours.

Without adequate preparation the chances of being competitive on the negotiating level decrease. As the gap between our training level and the training level of the counterpart increases, the risk of an unfavourable outcome during a negotiation grows.

Sensory Perceptions

Some clichés spreading in multicultural college campuses are that whites “taste like chicken”, Asians “smell of garlic”, blacks “taste of sweat”, etc.

The olfactory differences on an ethnic and genetic level do exist, but the perceived smell is largely determined by cultural factors such as nutrition, cleanliness or the use of perfumes.

Personal olfactory emissions are a communication tool.

It is certain that the sense of smell affects perception, and that food produces essences that exude from the skin and breath. If we want to manage even the smallest details of intercultural negotiation and, more generally, of the human contact, we must take care of these aspects.

Anything that can be attributed to the subject or to the corporate environment affects perception and image. Some clothing chains have resorted to the targeted deodorization of shops to create a more relaxed and pleasant atmosphere (environmental olfactory marketing).

Smell is a remote sense of the human being, partially abandoned in favour of senses such as sight and hearing. Animal “noses” are able to pick up smells that signal sexual emotions or predispositions, while human noses seem to have lost this trait.

There are practical implications for conscious personal deodorization: avoid foods that can produce strong breath emissions, avoid excessive personal fragrances, be aware of personal odours (e.g. sweat) and consider the importance of olfactory environmental marketing.

Personal Look

We usually know nothing about people’s real history. We can only assume it by looking at the symbols they decide to show us. There are signs/symbols everywhere: on the interlocutor and in his/her communicative space. Symbolic communication concerns the meanings that people associate to and perceive from those particular “signs”. By communicative space we mean any area linked to the subject’s “system”, such as his/her car, or the background of his/her computer, and any other sign from which we derive information, meanings and interpretations.

From a semiotic point of view, every element from which a subject draws meaning becomes a “sign”, whether the bearer is aware of it or not.

Look, clothing and accessories are among the most incisive factors that build one’s personal image.

Differences or similarities in clothing, for example, can put a person inside a professional ingroup (“one like us”, an “equal”) or an outgroup (“one different from us”), depending of the meaning that the word “us” has for the interlocutor.

In a widened signification system, the symbols associated to the brands used, the type of car, and even the office furniture, can become very important.

chronemic behaviours (the string of actions over time) are also broadened signals related to how frequently we change clothes, punctuality, way of driving (calm or nervous), way of eating (slow and relaxed vs. fast and voracious), etc.

Even considering the time a person takes in answering a question can be significant: slow or overly thoughtful responses can be interpreted as insincere in Western cultures or wise in Eastern cultures.

It can be said that in the field of intercultural communication nothing escapes the observation of the interlocutor, and every “sign” contributes to its classification and evaluation.

Colours

An additional element of symbolic communication is colour. The use of colours and the symbolisms associated with colours also vary according to cultures.

It is not possible to list all possible associations for every colour in each country, but I would like to underline the importance of paying attention to the symbolisms associated with colours, because there are many problems that could arise when choosing colours and graphics, for example in packaging, in business gifts and in objects.

Even objects and symbols are not neutral: an Italian company, for example, used the symbol of an open hand to create the company logo and key rings, producing a wave of protests in Greece, where the open hand symbol is used to offend.

The basic principle to avoid macroscopic errors is the use of pre-tests: a “pilot test” on some member of the local culture, who are able to give a feedback on the appropriateness of colours, shapes and symbolisms within their cultural context.

The pre-test method also applies to the choice of gifts, presents, and any other symbolic action whose impact may vary on a cultural basis.

Consonances and Dissonances between Verbal and Non-Verbal Language

Non-verbal communication can reinforce the verbal message or be dissonant with it.

Listening carefully and nodding can express interest more than just a verbal statement. Saying “I’m interested” with words and expressing boredom or disgust with body actions produces a dissonant signal and creates suspicion or irritation.

The coherence (matching) between words and actions:

  • increases the subject’s perceived honesty;
  • denotes trustworthiness;
  • shows interest;
  • shows that we are in control of the situation;
  • produces a sense of security and solidity of content.

On the contrary, the incongruity:

  • creates a sense of mistrust;
  • generates a feeling of lack of authenticity;
  • produces doubts and suspicions, because the heard verbal content is considered false.

Each linguistic style (on an interpersonal level) is associated with a precise modulation of the non-verbal style. We can indeed have:

  • situations of communicative reinforcement (the non-verbal style reinforces the verbal style);
  • situations of dissonance or inconsistency between verbal and non-verbal communication: the non-verbal language is on a different register than the verbal one.

The dissonances concern every semiotic system, every sign that carries a meaning. A company that declares itself important and does not have a website, or has an amateur website, expresses an incongruent image of itself.

"Intercultural Negotiation" by Daniele Trevisani

© Article translated from the book “Negoziazione interculturale, comunicazione oltre le barriere culturali” (Intercultural Negotiation: Communication Beyond Cultural Barriers) copyright Dr. Daniele Trevisani Intercultural Negotiation Training and Coaching, published with the author’s permission. The Book’s rights are on sale and are available for any Publisher wishing to consider it for publication in English and other languages except for Italian and Arab whose rights are already sold and published. If you are interested in publishing the book in English, or any other language, or seek Intercultural Negotiation Training, Coaching, Mentoring and Consulting, please feel free to contact the author from the webstite www.danieletrevisani.com 

__________

For further information see:

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In ALM business method Non-Verbal Intercultural Communication

Non-Verbal Intercultural Communication (part 1)

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© Article translated from the book “Negoziazione interculturale, comunicazione oltre le barriere culturali” (Intercultural Negotiation: Communication Beyond Cultural Barriers) copyright Dr. Daniele Trevisani Intercultural Negotiation Training and Coaching, published with the author’s permission. The Book’s rights are on sale and are available for any Publisher wishing to consider it for publication in English and other languages except for Italian and Arab whose rights are already sold and published. If you are interested in publishing the book in English, or any other language, or seek Intercultural Negotiation Training, Coaching, Mentoring and Consulting, please feel free to contact the author from the webstite www.danieletrevisani.com 

__________

In the next two articles we are going to deal with non-verbal communication and its characteristics: in fact, the non-verbal language can deeply affect the result of an intercultural negotiation both positively and negatively, even though it is often a neglected aspect of communication.

The main channels through which the negotiator can send messages are the paralinguistic system (vocal aspects of communication, such as tones, accents, silences, interjections), the body language (body language), and personal accessories, including clothing and the general look.

To negotiate at an intercultural level, it is necessary to create a relationship. Body movements and attitudes can strongly express the interlocutor’s satisfaction, as well as his/her disgust and emotional suffering.

We perceive the interlocutor’s attitude through his/her behaviour, rather than through the linguistic content, which remains on the relationship surface. In depth, one’s relationship is determined by body and face movements, looks, facial expressions, and, generally, by the communicator’s complete non-verbal repertoire.

The intercultural negotiator, however, must always consider the fact that some non-verbal signals cane be perceived differently by another culture, sometimes even in an opposite way.

Wrong non-verbal and body attitudes can easily lead to an escalation (rise in tension, nervousness and irritation), while the task of an intercultural negotiator is to create a de-escalation: moderation of tones, relaxed atmosphere, favourable environment for negotiation.

The general objective of every intercultural negotiation is, in fact, achieving results, but, in order to do so, a climate of cooperation is needed.

The intercultural negotiator must therefore activate some conflict de-escalation procedures, practices that lead to a non-conflictual negotiation situation.

But what are these practices? In general, each culture uses different non-verbal rules, and therefore we would need for each nation or culture with which we deal.

The problem with these “easy manuals” is their poor resistance over time (cultures evolve) and in space (cultures change even within a few kilometres). Moreover, if you take them as rules, there is a real possibility to apply stereotypes, that are no longer valid.

When there is no specific indication that come from up-to-date experts of a particular culture, we can use some general rules of good communication, which can help us reduce errors, as exposed by the Public Policy Centre of the University of Nebraska:

  • use a calm, non-aggressive tone of voice;
  • smile, express acceptance;
  • use facial expression of interest;
  • use open gestures;
  • allow the person you are talking to dictate the spatial distances (spatial distances vary widely between cultures);
  • nod, give nods of agreement;
  • focus on people and not on documents;
  • bend your body forward as a sign of interest;
  • maintain a relaxed attitude;
  • hold an L-shaped position;
  • sit by your interlocutor’s side, not in front of him/her, because that is a confrontational position.

I would like to highlight that these general rules are only “possible options” and must be adapted to culture and context.

While talking about the non-verbal language it is impossible not to mention the body language. Our body speaks, expresses emotions and feelings.

The body language concerns:

  • facial expressions;
  • nods;
  • limbs movements and gestures;
  • body movements and social distance;
  • physical contact.

Cultural differences related to this area of communication can be deep. There are no golden rules teaching us what’s best: each choice is strategic and linked to the context (“contextual appropriateness“).

Physical contact, for example, is one of the most critical elements: while some Western standards of physical contact spread throughout the entire business community (e.g. shaking hands), every culture expresses a different degree of contact during greetings and interactions.

In general, if it is not possible to collect accurate information from experts of the local culture, it is advisable to limit physical contact in order not to generate a sense of invasiveness.

The study “of observations and theories concerning the use of human space, seen as a specific elaboration of culture” (Hall, 1988) is defined by proxemics.

On the negotiation front, the implications are numerous, since every culture has unwritten rules to define the boundaries of acceptability of interpersonal distances. In this case too, resorting to experts of the local culture is fundamental. If we do not have this possibility, then a valid rule is to let the other party define their own degree of distance, without forcing either an approach or a removal.

Human critical distances have an animal basis and a strong cultural variance: for example, Arab and Latin cultures are often “closer”, while Anglo-Saxon cultures are more “distant”.

Another element of non-verbal language, that we must consider, is the paralinguistic system. Paralinguistics concerns all vocal emissions that are not strictly related to “words”, and includes:

  • tone of the voice;
  • volume;
  • silences;
  • pauses;
  • rhythm of speech;
  • interjections (short vocal emissions, like “er”, “uhm”, etc.).

Paralinguistics establishes speech punctuation and helps convey emotional information.

To be continued…

"Intercultural Negotiation" by Daniele Trevisani

© Article translated from the book “Negoziazione interculturale, comunicazione oltre le barriere culturali” (Intercultural Negotiation: Communication Beyond Cultural Barriers) copyright Dr. Daniele Trevisani Intercultural Negotiation Training and Coaching, published with the author’s permission. The Book’s rights are on sale and are available for any Publisher wishing to consider it for publication in English and other languages except for Italian and Arab whose rights are already sold and published. If you are interested in publishing the book in English, or any other language, or seek Intercultural Negotiation Training, Coaching, Mentoring and Consulting, please feel free to contact the author from the webstite www.danieletrevisani.com 

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In ALM business method Intercultural conversation management techniques

“Locus-of-Control” and the Construction of One’s Identity

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© Article translated from the book “Negoziazione interculturale, comunicazione oltre le barriere culturali” (Intercultural Negotiation: Communication Beyond Cultural Barriers) copyright Dr. Daniele Trevisani Intercultural Negotiation Training and Coaching, published with the author’s permission. The Book’s rights are on sale and are available for any Publisher wishing to consider it for publication in English and other languages except for Italian and Arab whose rights are already sold and published. If you are interested in publishing the book in English, or any other language, or seek Intercultural Negotiation Training, Coaching, Mentoring and Consulting, please feel free to contact the author from the webstite www.danieletrevisani.com 

__________

Negotiation is not based on a free conversation, like an uncontrolled flow of thoughts expressed in words, but it must be managed and conducted. Everything must be guided in a strategic way by letting the negotiation of content be preceded by a negotiation of identity. Now, let’s take a look at its various aspects.

Each company is able to actively influence the fate of its negotiations, even though it does not determine it entirely. Negotiations do not take place in an abstract world, but in the concrete one. Regaining possession of the ability to affect one’s destiny, its present and future (increasing of the internal focus of control), is a fundamental issue, which also affects the way in which we want to shape negotiations and human relationships.

In order to avoid a possible conflict, it is necessary to recognize that we are negotiating, that we are different and that this conflict could arise any time if we don’t do something to prevent it. Diversity must be expressed explicitly, so as not to have to face repercussions.

When a negotiation starts latently, in order to acquire a negotiating awareness, the negotiator must ask himself/herself a few questions:

  • Are we both aware that we are negotiating?
  • Are we negotiating details or common ground preparational topics?
  • Am I negotiating with the right person?
  • Is the setting adequate, given the topic we are discussing? Is this the right place? Is this the right time?
  • What factors can I manipulate to set up the negotiation? What are the factors under my control? How can I bring external and situational factors back into my area of control?

The Conversation analysis allows you to define which moves and communication strategies the interlocutors use to define and negotiate their own identity.

The ALM method recognizes the necessity to divide all strategic objectives of the negotiation communication, distinguishing between:

  • Identity identification and identity sale: being recognized as the right person that can solve the problem, creating a value perception in the supplier – as a subject – in the person or in the faced role;
  • Value mix creation and product/solution selling: creating a value perception of the details of an offer.

The intercultural impression management is the art and/or ability to arouse positive impressions on one’s role (it has nothing to do with boasting importance), in order to overcome negotiation filters. All negotiators must be able to practice it, so as to become aware of their own strength and identity, of the uniqueness they possess and of their real value. However, they cannot forget to mix this self-awareness with the ability to make it emerge in communication.

Likewise, no negotiation can be successful if we are not able to sort out mutual identitiy’s boundaries, roles boundaries and the way in which we can start a cooperative dialogue.

During intercultural negotiations it is necessary to use specific conversational moves to create one’s own identity, while managing to make the other interlocutor perceive the value of that same identity as a part of the cultural context. Identity is attributed according to one’s cultural frame of mind.

We cannot assume that people are able to recognize each other’s identities automatically. “Who am I” and “Who are you” are two of the most overlooked aspects/questions in intercultural negotiations.

During business negotiations between companies, right from the very first moment of the meeting, everyone enters a weak or unconscious negotiation.

Deciding to meet at “our” company, at “their” company, or at a neutral location (and where), is already part of the negotiation process.

We use the term “weak negotiation” not because we are talking about something of little importance, but because we are referring to something weakly perceived as a real moment of negotiation. Its real importance, however, is very strong, as it sets first impressions (imprinting of the personal and corporate image) and starting positions.

The real problem is that “weak” situations, such as preliminary contacts, e-mails, phone calls, logistical messages exchanges, etc., are often not recognized as real negotiations, and they risk being underestimated.

Strong or explicit negotiations, on the other hand, concern situations in which both parties have officially stated that they are undergoing a real negotiation. For this reason, formalisms, formal bargaining mechanisms, negotiation tables, trading platforms and other open and institutionalized trading tools have already been set up.

The negotiation between companies usually take the shape of a clash between identities, ways of being and values. No company really has the same culture or the same behavioural models of other companies, however similar they may be. Diversity grows even more when physical and cultural distances become wide, as in intercontinental and in interethnic contexts.

"Intercultural Negotiation" by Daniele Trevisani

© Article translated from the book “Negoziazione interculturale, comunicazione oltre le barriere culturali” (Intercultural Negotiation: Communication Beyond Cultural Barriers) copyright Dr. Daniele Trevisani Intercultural Negotiation Training and Coaching, published with the author’s permission. The Book’s rights are on sale and are available for any Publisher wishing to consider it for publication in English and other languages except for Italian and Arab whose rights are already sold and published. If you are interested in publishing the book in English, or any other language, or seek Intercultural Negotiation Training, Coaching, Mentoring and Consulting, please feel free to contact the author from the webstite www.danieletrevisani.com 

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In ALM business method

Conversation Analysis and Conversational Moves

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© Article translated from the book “Negoziazione interculturale, comunicazione oltre le barriere culturali” (Intercultural Negotiation: Communication Beyond Cultural Barriers) copyright Dr. Daniele Trevisani Intercultural Negotiation Training and Coaching, published with the author’s permission. The Book’s rights are on sale and are available for any Publisher wishing to consider it for publication in English and other languages except for Italian and Arab whose rights are already sold and published. If you are interested in publishing the book in English, or any other language, or seek Intercultural Negotiation Training, Coaching, Mentoring and Consulting, please feel free to contact the author from the webstite www.danieletrevisani.com 

__________

In the following article we are going to introduce the concept of conversation analysis, a fundamental study that can help you improve your negotiation skills. 

To start a productive negotiation analysis, we have to distinguish between 3 different phases:

  • “preparing for a negotiation” phase: briefing, data collection, interlocutors analisys, positions analisys, , preparing a list of arguments and agendas, role-playing, action lines development and testing;
  • comunication phase or front-line phase: face-to-face contact phase;
  • analysis e debriefing phase: negotiation results analysis and preparation to all next phases.

The preparation phase requires you to study the largest possible amount of information, so that you can start  the face-to face phase with a situational awareness (knowledge of the facts) and with a cultural awareness (knowledge of basic cultural elements).

The negotation phase represents the negotiating ground, the “moment of truth”, in which the most significant actions take place and, since they’re taking place during conversation, they are irreversible.

The debriefing phase is necessary to absorb information and it includes, at least:

  • a behavioral debriefing: our behaviours analysis, mistakes analysis, others’ behaviours analysis, and
  • a strategic debriefing: practical implications, results analysis, preparation of all next steps.

Negotiation usually requires different “preparation-contact-debriefing” cicles. For this reason we can assimilate it to a cyclical process.

The Conversation Analysis is one of the most useful branch of knowledge used in the communication field to understand how people interact during face-to face contacts.

From a scientific point of view the CA analyzes how people manage the conversational turns and how they try to interact, but from a practical perspective the AC possible applications are extremely rare. In fact the CA was aimed mostly at social and personal interactions and much less at dialogues between companies.

From a linguistic point of view, the ALM method, by using some concepts of the CA and numerous original additions, tries to “dismantle” the conversation by analyzing it as a set of conversational acts, to study its structure and apply it to the concrete problems of companies and organizations that have to negotiate effectively.

From the semiotic point of view, we can ask ourselves (1) what are the meanings and interpretations of meaning that each actor gives to the individual moves on a relationship level (relational semantics), and (2) what are the practical effects on the relationship itself (relational pragmatics).

Thanks to the analysis of conversational moves and of entire pieces of interaction, it is possible to help managers and negotiators (1) decoding the conversation, and (2) acquiring greater conversational skills. 

Furthermore, we can train and educate negotiators to produce a more efficient and aware conversational strategy, even within their own culture. 

The conversational moves can be defined as specific actions or “emissions” created by an interlocutor.

Some conversational moves are, for example:

  • to assert,
  • to anticipate,
  • to attack,
  • to give up a turn,
  • to ask for clarifications
  • to conquer the turn
  • etc..

Negotiation can be seen, then, as a set of moves. Each culture makes some of these repertoires its own and expands them, rejecting others, or relegating them to a few communicative areas.

In the Japanese culture, for example, saying a sharp “no” is considered a very rude act, but this does not mean that a Japanese manager can not learn saying “No” in a dry way. Relying on simple stereotypes and taking them as certainties is a mistake.

Each move is related to the subject’s previous moves and to the moves made by others.

In the intra-cultural field there are specific repertoires and coversational rules that are generally shared, while in the intercultural area the level of diversity increases, because in each culture the conversational moves are used differently.

During a negotiation, depending on the relational value, we must pay attention to:

  • approaching moves (signs of sympathy, friendship, affection, willingness to collaborate, signs of union, etc.) and 
  • distancing moves (detachment, antipathy, refusal, willingness to keep one’s distance, etc.).

If we look at the conversation contents during a negotiation, it is important to distinguish between:

  • opening moves (exploring new information, widening, broading of conversational field, etc.) and
  • closing moves (attempting to conclude, to concretize);

and also between:

  • listening moves (empathy, questions, data collection), and
  • propositional moves (statements, positions, requests).
libro "Negoziazione Interculturale" di Daniele Trevisani

© Article translated from the book “Negoziazione interculturale, comunicazione oltre le barriere culturali” (Intercultural Negotiation: Communication Beyond Cultural Barriers) copyright Dr. Daniele Trevisani Intercultural Negotiation Training and Coaching, published with the author’s permission. The Book’s rights are on sale and are available for any Publisher wishing to consider it for publication in English and other languages except for Italian and Arab whose rights are already sold and published. If you are interested in publishing the book in English, or any other language, or seek Intercultural Negotiation Training, Coaching, Mentoring and Consulting, please feel free to contact the author from the webstite www.danieletrevisani.com 

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For further information see:

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